Re: virus: Now for something completely different -- My Thesis

Wade T.Smith (wade_smith@harvard.edu)
Mon, 17 Aug 98 22:18:55 -0400


>4) A good logo is one that (a) catches peoples attention, (b) sticks
>in their minds, and (c) is somehow reflective of what the company it
>represents does or stands for.

First off, let me say that graphic design (design in general- hell-
artifact creation...) is a far more potent source of memetic data than
any spoken or written language-based source IMHO. Good design is
transparent design- productive behavior- form follows function....

And- logos....

There's a subject....

Just a study, (memetically-based for all I care at this point, for all it
means), of the simplification of logos over the last thirty years would
be a good one. Take Procter & Gamble, take Coke, take Pepsi, take KFC,
take the NFL....

Logos are immensely rich things.

Memes are not the viruses, they are the logos of the mind.

And you can quote me.

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Wade T. Smith
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