RE: virus: Response to Zander

Richard Brodie (
Tue, 24 Dec 1996 10:27:41 -0800

Zander wrote:

>I am perfectly aware that I am exo-allergic to communication that is
>couched in `agressively obnoxious' terms; that initiates a kneejerk
>intellectual reaction to ignore the content. If you want to get me to
>consider content, you try not to trigger that immediate allergy, by
>couching the challenge in terms that challenge my intellectual
>capacity under the guise of polite conversation.

Alex, I urge you to review this self-image. I think it is wishful
thinking. It appears to me that you do react to such obnoxious language
in a way that compels you to pay attention to the content.
>Deliberately inciting an autotoxic reaction seems, to me, to be a
>negative means to getting results. On the other hand, I don't pretend
>to understand all of memetics or even rhetorical theory. I /do/ know
>how I feel about certain approaches, however, and from that basis I
>can report my observations. :)

I don't know how many times I've had to revise my working model of how I

Richard Brodie +1.206.688.8600
CEO, Brodie Technology Group, Inc., Bellevue, WA USA
Do you know what a "meme" is?