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virus: Pointer to a pointer (memetics/EP)
« on: 2004-10-17 08:18:28 » |
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<http://www.betterhumans.com/News/news.aspx?articleID=2004-10-14-2>
Why Instant Gratification Wins
Brain battle provides insight into consumer behavior
A new discovery has shed light on why we opt for instant gratification
instead of long-term rewards, providing insight into consumer behavior
and new treatments for drug addiction.
********
The explanation for why we have the mental mechanisms discussed here will
come from evolutionary psychology.
Since I now view memetics as a *consequence* of evolved mental mechanisms,
this might be of interest to some of you.
There is nothing like functional MRI to gain "insight" into how minds
work. :-)
Keith Henson
(Xposted for thread from the memetics list)
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