From: joedees@bellsouth.net
Date: Sat Aug 24 2002 - 23:09:45 MDT
If phenomenology is an 
albatross, is 
postphenomenology possible?
Don Ihde, Philosophy, SUNY Stony Brook
What is today more and more frequently called technoscience 
studies has emerged from a fairly short history of what could 
either be called ˜paradigm shifts™ [Kuhn] or changed ˜epistemes™, 
[Foucault] depending on whether one is more or less in the 
Anglophone or the Francophone world. [1 see IR] First there was 
the sixties emergence of ˜anti-positivism™ in the philosophy of 
science. And although there was not yet, at least in North 
America, any very visible philosophy of technology, the historians 
of technology were at work.. The seventies saw the beginnings of 
what might be called a ˜post-Mertonian™ sociology of science, and 
toward the end of the seventies glimmers of philosophy of 
technology. The eighties were fairly explosive with the 
sociologies of the ˜strong program™, youthful actor-network-
theory, and so-called ˜social constructionist™ approaches to 
science, drawing fire from both scientists and philosophers. The 
nineties were times of diversification and the beginnings of more 
complex interdisciplinary programs which welded various social 
sciences to earlier sixties HPS programs [History and Philosophy 
of Science], now become SSK [Sociology of Scientific 
Knowledge], STS [Science and Technology Studies], etc. The 
nineties also saw the emergence of the ˜science wars™ which were 
sparked by growing reactions to the newer philosophical, social 
science, and cultural studies of the hybrid phenomenon, 
technoscience. Even so short an overview shows how rapidly the 
studies of science and technology have changed in the last third of 
the 20th century.
If one then switches to an equally brief look at the major 
practioners of today™s technoscience studies, one finds a similar 
pattern of individual career changes. For example, Bruno Latour, 
perhaps the most cited figure in the social studies of science 
fields, and who occupies a forefront role presently similar to the 
earlier HPS most cited Thomas Kuhn, has called himself an 
anthropologist, a sociologist, and a philosopher [see our interview 
in this volume]. Similarly, Donna Haraway, began as a biologist, 
turned to the history of biology, to literary theory and some 
philosophy, and today is identified as a feminist technoscience 
studies figure. Andrew Pickering, began as a physicist, turned 
sociologist of science, and has ambitions through his '˜theory of 
everything™ towards metaphysics. In each case multidisciplinary 
approaches prevail, both individually and for the field as a whole. 
I fit this transformation of roles pattern as well, although my 
changes have remained within philosophical parameters. I was 
first a phenomenological philosopher, then a philosopher of 
technology, and today am engaged in technoscience studies. I 
rehearse this highly abbreviated history in order to locate my own 
position in this set of shifting battlefields and war zones. I 
completed my doctorate just two years (1964) after the 
publication of Kuhn™s The Structure of Scientific Revolutions 
(1962). But at that point, my battlefield was a very different one 
and I had not yet entered the fields of science or technology 
studies. In the 60™s, the larger engagement within philosophy was 
between a well ensconced Anglo-American establishment of 
analytic philosophy challenged then by an, at first, very small 
movement inspired by European philosophers, particularly 
existential and phenomenological thinkers. And while I had been 
trained”as all of us were”in the mainstream analytic 
philosophies [guess what we were reading?: Wittgenstein, Quine™s 
"Two Dogmas¦", Word and Object, Goodman, The Structure of 
Appearance, etc.], the newly available insights of phenomenology 
and hermeneutics were highly appealing. So, armed with a 
dissertation on Paul Ricoeur, then mostly unknown in the 
Anglophone world, I set out to ˜do phenomenology.™ Way back 
then, it appeared to be the revolutionary thing to do.
Given the lack of any infrastructure for Euro-American 
philosophy in the sixties and seventies, at first it did not seem 
onerous to have to ˜introduce™ phenomenological (and 
hermeneutic) styles of analysis to the larger scene. My program 
began with some analytic-phenomenological comparative studies, 
mostly on issues of language and perception, but soon these 
became boring and so I decided to ˜do phenomenology.™ Listening 
and Voice: A Phenomenology of Sound and Experimental 
Phenomenology (1976 and 1977 respectively) were the results. 
These studies synchronized with European oriented foci upon 
perception and embodiment, themes which remained through 
much later work. Note that to this point, explicit relations to 
philosophy of science, philosophy of technology or the later 
technoscience studies were very much in the background, but they 
were not absent. This early career research emphazied a 
phenomenologically oriented philosophy of perception. My 
identification, then, was one who did ˜descriptive 
phenomenology.™ And this identification, already this far back, 
began to pose difficulties. The popular belief, if anything 
exaggerated by analytic philosophers, held that (a) 
phenomenology was ˜subjectivist™ in contrast to ˜objectivity™; (b) 
˜introspective™ in contrast to analytical; (c) and, with respect to 
evidence, took the ˜immediately or intuitively given™ as its base. 
>From my perspective, all three of these widely held notions about 
phenomenology were false. But in that early period, I naively 
believed that this could be corrected by exemplifying careful 
phenomenological work. (And, in case one is unfamiliar with my 
answers to the beliefs: (a) phenomenology, in my understanding, 
is neither subjectivist nor objectivist, but relational. Its core 
ontology is an analysis of interrelations between humans and 
environments [intentionality]. (b) It is not introspective, but 
reflexive in that whatever one ˜experiences™ is derived from, not 
introspection, but the ˜what™ and ˜how™ of the ˜external™ or 
environmental context in relation to embodied experience. And 
(c) all ˜givens™ are merely indices for the genuine work of 
showing how any particular ˜given™ can become intuited or 
experienced. Phenomenology investigates the conditions of what 
makes things appear as such.. Thus I was glad to see that Jari 
Jorgenssen clearly recognizes my "postsubjectivist" stance in this 
volume.) This problem of repeated introduction, appeared in the 
late 60™s and proceeded into the 70™s. As a ˜phenomenologist™ one 
could never take anything for granted.
Already in the early 70™s, I began to be interested in technologies. 
This interest was not absent even from the two books mentioned, 
but was there backgrounded by the foreground interest in 
perception. However, by 1979, I had published Technics and 
Praxis which is often identified as the first North American work 
on philosophy of technology. From then, through the entirety of 
the 80™s I was re-identified as a ˜philosopher of technology.™
The transition to philosophy of technology was not abrupt, but 
actually an extension of the earlier work on perception. The four 
chapter sequence on the phenomenology of science 
instrumentation (plus other technologies) showed how science is 
necessarily ˜embodied™ in technologies or instruments, but 
simultaneously it implicates human embodiment as that to which 
the ˜data™ are reflected. It was out of this context that I began to 
run afoul, not this time so much with analytic philosophy of 
science but with European takes on phenomenology in a 
lifeworld. In the early 80™s, not yet familiar with either ˜social 
constructionism™ or ˜actor-network-theory™, I had stumbled upon a 
way to take into account ˜non-humans.™ Part of the schematism of 
˜human-technology relations™ was to regard the simplest possible 
unity for dealing with technologies as a partial symbiosis of 
human plus artifact. This meant that ˜my™ Galileo could not be a 
Galileo without a telescope, whereas the ˜husserlean™ Galileo was 
a mathematizer without a telescope. Even to this day, many 
Europeans have trouble recognizing my incorporation of 
technologies into phenomenological ontology as unorthodox. So, 
now I had a double problem with being a ˜phenomenologist™. 
Could there be a phenomenological philosophy of technology? I 
tried to show that both Merleau-Ponty and Heidegger had partial 
ways of doing this. But most Europeans retained phenomenology 
under an earlier Ditheyan model. So while I thought one could 
incorporate technologies into phenomenology, others thought this 
to be oxymoronic.
The third move was then to technoscience studies. Here I thought 
that part of the problem had been pre-solved. The term, 
˜technoscience,™ implies in part that science and technology are 
not totally, perhaps not even discernibly different domains. Had 
technology been incarnate in science, or science emboded in 
technology? Good, this would leave me some real breathing 
space. Moreover, by the mid-80™s I had discovered most of the 
strands which led to technoscience studies: the ˜social 
constructionists,™ the feminist critics of both science and 
technology, actor-network-theoreticians, and even the small 
school of ˜instrumental realists™ {Hacking, Galison, Dreyfus, 
Ackermann, and one kind of Latour} whom I dealt with in 
Instrumental Realism (1991). And, indeed, one strand within 
technoscience studies, that which dealt with non-humans [Latour], 
mangles and machinic agency [Pickering], and cyborgs [Haraway] 
seemed to hold the right possibilities. Moreover, this latest career 
deflection opened the way to a new set of conversations and 
conversants. 
This third move, however, exacerbated the identification as 
˜phenomenologist™ even more than the previous incarnations. 
Andy Pickering accuses me of still being a "representationalist", 
in spite of the thrust of work trying to develop a non-
representationalist epistemology; Bruno Latour accuses me of 
doing "philosophy of consciousness" precisely because as a 
phenomenologist that is what phenomenologists do. And while 
Donna Haraway has not made any accusations other than that I 
misunderstand her variety of semiotic method, I have found once 
again that the label, "phenomenologist", has become burdensome. 
The now famous "Cyborg Conference" in Aarhus, Denmark 
(1999) found me saying it was my "Albatross." But no one knew 
what that meant, so I had to explain that all of us in American 
schools once had to read the "Ryme of the Ancient Mariner" 
wherein the sailor who killed an albatross had to wear the dead 
bird around his neck as punishment for bringing bad luck to the 
ship. The metaphor is appropriate because phenomenology has 
been pronounced ˜dead™ several times, first after structuralism, 
then post-structuralism, then deconstruction and now in the 
contexts of revivals of old forms of semiotics.
I thought the pronouncements of death were premature, and I was 
willing to affirm my belonging to a philosophical tradition from 
which I had learned. But its other side, heard almost with equal 
frequency, is that what I do is "nothing like traditional 
phenomenology." The relationality analysis, the central emphasis 
upon variational theory and its resultant multiperspectival and 
multistable effects, the emphasis upon extended embodiment, 
while drawing upon classical phenomenological thinking, do not 
strictly model upon older phenomenology. Then my self-
characterization as a non-foundational phenomenologist (Sweden, 
1984) and later a ˜postphenomenologist™ (1993), I thought might 
help. I even toyed with creating a neologistic escape: why not 
"pragmatological phenomenology,"? or, "phenomenological 
pragmatism"? or, borrow from Goteborg, Ference Marton™s 
"phenomenography"? But all such attempts seemed too clumsy, 
although I have found some signs that my European friends like 
"postphenomenology" the best and have sometimes used this in 
recent program announcements. The albatross still retains some of 
its feathers and all of its bones and I can™t seem to remove it from 
my neck. (It might seem that my meditation upon re-inventions 
runs in a direction opposite of those claimed by Bruno Latour. He 
dissociates himself from the labels which have been attached to 
him. He vehemently claims he has never been a ˜social 
constructionist™ [/]; that he has never used the term, ˜actor-
network-theory™ [/], etc., whereas I have been willing to accept the 
label, ˜phenomenologist.™ But, in the end, these labels are just as 
albatrossic whether self-stickered or stickered by others.)
In the self-explanations made by the others in this collection, one 
finds both Donna Haraway and Bruno Latour reviving the work of 
Alfred North Whitehead. Whitehead™s "process" oriented 
philosophy clearly resonates with all of the praxis versions of 
technoscience studies which are contemporary. I, too, read and 
liked Whitehead the many years ago that I read him”but his 
special vocabulary of neologisms put me off. "Prehensions," 
"concresence," and the like did not seem to connect. Rather, lying 
in my own background almost unavoidably was American 
pragmatism. Everyone knows that William James was a major 
influence upon Husserl (Husserl™s personal library shows which 
books he read carefully be the underlining and comments in the 
margins. William James, not often mentioned in Husserl™s written 
texts, was well marked up and commented upon, whereas 
Descartes, highly mentioned, remained untouched). I, too, read 
James and his emphasis upon experience (and its ambiguities) 
remains an important aspect of whatever it is that I do. But it is 
probably more John Dewey who rises to more importance in this 
hybridization of phenomenology and pragmatism which I like. 
Dewey, very early on, and at least earlier than Heidegger, 
developed a quiet, more Aristotelean than Platonic direction; 
clearly opposed ˜foundationalism™; saw ˜instrumentalism™ “which 
he later would have preferred calling ˜technology™”as the process 
of philosophizing; was a fallibilist; and who emphasized concrete 
studies and experiments; all strands of thinking which while not 
˜phenomenological™ in either style or origin, reverberate well with 
the way I understand what I shall now call more explicitly, 
postphenomenology. 
Why ˜post™? Because, while a pragmatically bonded 
phenomenology retains the emphasis upon experience, there is 
neither anything like a ˜transcendental ego™ nor a restriction to 
˜consciousness.™ Because a pragmatically bonded phenomenology 
evokes something like an ˜organism/environment™ notion of 
interactionism, a notion I have repeatedly used as well. Because, 
the relativity of pragmatist and phenomenological analyses (not 
relativism) is a dynamic style of analysis which does not and 
cannot claim ˜absolutes™, full ˜universality,™ and which remains 
experimental and contingent. All this takes what was once (the 
bones and feathers) phenomenology in a ˜postphenomenological™ 
direction. But, can the albatross become a phoenix? At least this 
gives some sense of where and how I locate myself at the borders 
of technoscience.
Enough already. The above shows that there is always labeling, 
whether self afflicted or attached by others. The test, however, 
should lie in outcomes”what produces the relatively better 
analysis, interpretation, or critique? Here, however, another more 
subtle and doubled problem arises. The first part of the problem is 
the level of the field. One could compare analyses, interpretations 
and critiques only if the problems are genuinely comparable. 
Second, as the matrix project so clearly realizes, each principal 
thinker chooses examples which implicitly best fit the style of 
analysis being practiced. Cyborgs [Haraway] are collection 
hybrids and bring together vast and complex entities, functions, 
relations. Oncomouse is artificial, constructed, human assisted, 
genetic, social, etc.etc.etc. But, Oncomouse is not-netural in that 
Oncomouse-like phenomena select away from anything which 
looks either ˜simple™ or ˜pure.™ The harawayan selection is a 
trajectory away from the simple or pure (if such phenomena 
exist?) and towards the complex and complicated phenomena of 
her version of technoscience. Pikering™s mangle, dance of agency, 
and machinic agencies are likewise selection devices. He wants 
his analysis to be posthuman in the sense that only the processes, 
emergences, and results occur when they are all ˜mangled™. This, 
too, selects away from stabilities, real time persistences, and long 
lasting firm consenses. If there is an ancient and latent 
kuhnianism here, it is a kuhnianism which elevates revolutionary 
over normal science. Latour™s strong program of symmetries also 
serves as a selection device. The schematism of humans-
nonhumans, with each being declared actants ( a term he 
repeatedly uses whether or not joined by A-N-T!) in an equivalent 
sense, also selects 0away from anything isolated, invididualized, 
or autonomous. Even the seemingly passive nonhumans such as 
speed bumps (sleeping policemen), door stoppers, etc. are turned 
into actors/actants within the symmetry. This taste for the 
compound-complex and symmetrical is shared by these three 
technoscience interpreters.
Of course, reading the others in this conversation this way means 
that I must read my own examples as selection devices as well. 
What does this show? I now realize,perhaps only because of this 
retrospective and comparative situation, that what I thought I was 
doing turns out to have some unexpected side-effects! I have 
frequently deliberately chosen examples which, not unlike the 
thought experiments I learned doing analytic philosophy, are 
simple, direct and therefore enhance what I hoped would be 
clarity. Using a telescope, listening to a telephone, using a dental 
pick are all examples from Technics and Praxis. More of the same 
accumulate through the years. All of these were selected to 
demonstrate different kinds of embodiment relations, whereby the 
instrument is experientially taken into one™s sense of body and 
through the instrument something is (mediatedly) perceived "out 
there." My aim was simplicity and thus clarity. What I did not 
realize was that this device could be, and was taken, as a selection 
device showing individual (rather than social), subjective (rather 
than relational or reflexive), and sometimes as simple (rather than 
complex or systems of technologies). So, it could look like I was 
selecting out the social, political, cultural; selecting out the 
quantitative and analytic; and selecting out the complex and 
systems technologies. Caught by my own device.
Fortunately, I do not need to leave the unhappy situation just 
where it is, seemingly caught by the critique of the semiotic 
symmetrists of this conversation. As it turns out in at least one 
case, the most symmetrical of all the symmetrists”Bruno 
Latour”has twice used exactly the same examples I have used! 
One revolves around handguns plus humans and the NRA slogan, 
"guns don™t kill people, people kill people." (See Aaron Smith™s 
amusing variant on this example.) The other is the use of a bodily 
extension device, a stick, used to knock down a piece of fruit, 
although in Latour™s case he uses a chimpanzee instead of a 
human.. I have recently addressed the single strictly identical 
example, the human-gun example:
[There is a] striking [convergence] from the uses Bruno Latour 
and made of the same example”the denial of the NRA claim that 
"Guns don™t kill people; people kill people." In Technology and 
the Lifeworld (1990), I claimed that my account was a relativistic 
one [in a physics metaphor]:
The¦.advantage of a relativistic account is to overcome the 
framework which debates about the presumed neutrality of 
technologies. Neutralist interpretations are invariably non-
relativistic. They hold, in effect, that technologies are things-in-
themselves, isolated objects. Such an interpretation stands at the 
extreme opposite end of the reification position [of 
technologies”see Latour below]. Technologies-in-themselves are 
thought of as simpoly objects, like so many pieces of junk lying 
about. The gun of the bumper sticker clearly, by itself, does 
nothing; but in a relativistic account where the primitive unit is 
the human-technology relation, it becomes immediately obvious 
that the relations of human-gun (a human with a gun) to another 
object or another human is very differenty from the human 
without a gun. The human-gun relation trasnforms the situation 
from any similar situation of a human without a gun. At the levels 
of mega-technologies, it can be seen that the transformational 
effects will be similarly magnified. {TL, }
Thus I could not help but be struck when a colleague gave me a 
copy of Latour™s 1993 [later revised as chapter Six in Pandora™s 
Hope, 1999] paper, "On Technological Mediation," in whch this 
same example is more elaborately analyzed. Latour™s context is 
precisely the same attack upon neutrality and reification noted 
above. "The myth of the Neutral Tool under complete human 
control and the myth of the Autonomous Destiny that no human 
can master are symmetrical." {..} Then, by granting actant status 
to both, Latour produces a complex analysis of how both ˜gun™ 
and ˜human™ are transformed:
¦A third possibility is more commonly realized; the creation of a 
new goal that corresponds to neither the agent™s program of 
action¦I called this uncertainty, drift, invention, mediation, the 
creation of a link tht did not exist before and that to some degree 
modifies the original two. Which of them, then, the gun or the 
citizen, is the actor in this situation? Someone else (a citizen-gun, 
a gun-citizen)¦ You are a different person with the gun in your 
hand. {,,}
What Latour goes on to claim, beyond the obvious parallelism 
with my relativity context above, is full symmetry: "This 
translation is wholly symmetrical. You are different with a gun in 
our hand; the gun is different with you holding it. You are another 
subject because you hold the gun; the gun is another object 
because it has entered into a relationship with you." {..} And 
although from a framework of phenomenological interactivity, I 
would agree to the same conclusions about how ˜subjects™ and 
˜objects™ are both transformed in relativistic situations, the 
disagreement would be secondary over whether or not ˜subjects™ 
and ˜objects™ are simply eliminated as meanings by virtue of 
symmetries. {..}
While this example shows a clear convergence and agreement 
over some of the major factors concerning the human-gun 
translation [Latour] or transformation [Ihde], there are also 
divergences which could be noted. I would admit that the 
nonhuman actant in the complex or collective, transforms the 
situation. Human plus gun have amplified destructive power and 
much else. Were we to vary this example into one about scientific 
instrumentation, I would likewise hold that the human-telescope 
has the same selective and magnificational transformation or 
translation effects, thus one can say more strongly than 
metaphorically, that the telescope embodies and in use has a 
certain interpretive direction as a technology. This is what Latour 
means by it becoming a different "object" (in use rather than just 
lying around). But, switching examples again, I would find it 
rather hard to say”at least without claiming a highly 
metaphorical attribution”that the speed bump (sleeping 
policeman) is filled with designers, administrators and policemen! 
I can™t quite bring myself to the level of "socializing" the artifacts. 
They may be interactants, but are not quite actants.
In the simple examples just discussed, one could say the playing 
field was quite level, and thus the critics, analysts and interpreters 
could meet on that field. Is the same true if we turn to more 
complex examples?
Donna Haraway and Andy Pickering have, most recently, selected 
their ˜non-human™ examples from the animal kingdom. In her 
piece in this volume, Donna discusses her movement from the 
cyborg figure to the companion species [dogs] she now studies. 
And whereas Donna has "gone to the dogs" with her studies, Andy 
Pickering has "gone to the eels" with his mangling of Asian eels. 
So, following this lead, my next example set will take a quick 
look at animal non-humans.
The important questions of situatedness and symmetry can, 
indeed, take different shape with this twist. If phenomenology has 
the fatal flaw of necessarily being a "philosophy of consciousness" 
as Latour holds, and if situatedness entails both embodiment and 
some kind of socio-cultural situatedness as I am quite sure 
Haraway and I would hold, and if animal experience can in some 
sense be taken as "intentional", as I suspect Pickering would 
affirm, then does the selection device posed by animals help us 
converge? I now rephrase this in my own way: animals---all of 
them I suspect, but especially the higher organisms such as dogs 
and eels”are embodied beings which interrelate with 
environments and thus are ˜situated.™ Nor do I have any trouble 
with allowing some kind of ˜intentionality™ to animal being since, 
for me, intentionality is the ontological structure of this 
interrelationality between an experiencing being and an 
environment. And, again with at least higher and complex animal 
life, I don™t even have a problem with attributing these animals 
with ˜cultures.™ Latour™s chimp with a stick can also be the chimp 
who fashions a number of termite probes from vegetable matter, 
apparently according to some patterned plan, and thus is ready to 
continue the feast even after the first, then the second wears out. 
The chimp is ˜aware™ of technological fallibility and the 
phenomenon of breakdown and has introduced redundancy into 
the situation! The point of all this is, in the case of animal non-
humans, one problem of symmetry is considerably eased. And it is 
eased in precisely one direction taken by actant theory”we can 
˜socialize™ the animals, I think, much more easily than we can the 
speed bump or door stopper. And because that is so, I have 
virtually no problem at all with either Haraway™s analysis which 
claims, symmetrically, that dogs and humans have ˜mutually 
invented™ each other. Her story, shared by others, is that wolves, 
probably at about the same time the first modern humans evolved, 
were only too glad to hang around the cave and accept easily 
gained tid-bits and, cutting the story short, the wolves 
domesticated the humans at the same time that the humans 
domesticated the now wolf-dog. Eventually, particularly with 
purebreds, even breeding itself could occur only with human help 
or, better, with human-dog cooperation. Here we have a 
symmetrical ˜collective™ which can be spoken of without much 
hesitation or linguistic contortion.
Nor, although not in quite as a˜domesticated™ context, Pickering™s 
Asian eels are also creatures we can recognize. The funny stories 
about persons with two tanks of aquatic creatures, fish in one/eels 
in the other, upon finding the fish gone one morning, and a fat, 
grinning eel in its own tank, soon discovers the unexpected side-
effect that eels can crawl out of their tanks and then back in with 
bellies full of fish, comfortably in their salt water environment 
after having invaded a fresh water environment. My own 
˜phenomenological™ addendum to this story is that one reason why 
transplanted animals can either fail miserably or succeed 
dramatically, is that they are transferred without their indiginous, 
complex context into a different context. If, as in the case of 
Asian eels now invading our southlands, they no longer have the 
same parasites, predators, even food supply, they can nevertheless 
opportunistically quickly adapt and even begin to displace 
indiginous competitors. This is a version of figure/ground change 
which constitutes one important and powerful phenomenological 
tool for analysis, now applied to animal transfer. The same 
observation applies to technology transfers as per my examples in 
Technology and the Lifeworld which discuss the entirely new 
cultural context for sardine cans (as centerpieces for elaborate 
New Guinean headgear, i.e., a fashion object) which were in their 
imported Australian context merely preservation devices for 
keeping food (the ovaloid can becomes a ˜different™ artifact or 
technological object by context change.)[..] And not to slight 
Bruno Latour, this is consonant with the process he calls 
˜translation™ whereby the object plus the human is changed as it is 
processed along. 
While each of these analyses clearly reverberate well to some 
degree, there also remain degrees of differences. I would hold that 
it is easier to see how both dogs and humans change through 
interaction, particularly behaviorally but also in deeper ways, than 
to see how the sardine cans change by being placed in their new 
fashion context. This is not to say that the sardine can either 
remains a ˜sardine can™ throughout, when it changes from food 
container to fashion object (since, phenomenologically, any object 
is what it is only in relation to its context or set of involvements, 
one can say it ˜changes™ from container to fashion object) and it is 
not to say that the human-artifact interrelation lacks significant 
behavioral and cultural change, since technological artifacts are 
parts of material culture and thus are implicated in such changes. 
But it remains, I hold, harder to maintain that the artifact changes 
with the same degree of symmetry as the human, or better, the 
human within the technologically changed context. This is 
something like the old joke: "How does a psychiatrist change a 
lightbulb? Very slowly and through many sessions”and the 
lightbulb really has to want to be changed."
Beneath all this, I am holding out for something like a sliding 
scale of symmetry. This affirmation of a sliding scale can 
recognize some ambiguities as my last example will show. What 
if, in this case, our non-human is one of those "quasi-others" 
which I have previously described which enters into an alterity 
relation with the human of the equation? Here the human-
technology, or human-non-human relation is one in which the 
non-human gives off a selected ˜appearance™ of being some kind 
of virtual ˜other™”I call this a ˜quasi-other.™ That is, the relation 
to the technology finds its focal fulfillment in the interaction with 
an artifact, not through an artifact by embodiment or by the 
hermeneutics of interpretive activity. I will pose this as a sort of 
challenge: Could AIBO be a companion species?
AIBO is a ˜quasi-animal™ entertainment robot produced by SONY, 
Inc. It™s first version looked like a plastic”silver or 
black”artificial dog; its second version is more ambiguous, 
comes in three colors, and is sort of an artificial dog/cat. For a 
mass produced robot, it claims high sophistication; the ad claims 
it responds, "ignore AIBO and it will become lethargic; AIBO has 
four senses¦touch, hearing, sight and a sense of balance;¦.it 
will show when it is happy or sad¦and can express six emotions: 
happiness, sadness, anger, surprise, fear and dislike;¦and has 
instincts”it wants to play with people, look for its favorite toy, 
move about [and in a gesture to its machinic nature] satisfy its 
hunger (i.e., get recharged) [SONY ad, 2nd generation 
entertainment robot.] Like the Gamiguchis before it, AIBO 
becomes lethargic if ignored and demands attention. And, in 
Japan, the AIBO rage has even led to AIBO soccer games, with 
quasi-animals playing with each other; to magazines which 
include diaries about human-AIBO interactions; and testimonials 
concerned with the possible superiority of AIBO over living 
animals (it does not die, excrete, or make a mess). Here are some 
testimonials printed in a slick, multi-colored magazine, Aibo 
Town Magazine: "Keeping dogs is not allowed in our apartment, 
so actually a robot is much better." Then, in a feature piece, an 
interview with a television actress, Tetsuko-Kuroyangi, she 
describes her response to her own AIBO, "Gray."
When my cute one first arrived in my house, the first imporession 
that I had was, ˜Its color is robotic™. That is where the name Gray 
comes from. ˜Rat-like color (this is Japanese name for gray)™ does 
not sound cute though. Gray [in English] sounds a bit cuter, I 
guess. Since my cutie has done the classic ˜lift the leg and mark 
the territory™ behaviour, I believe it is a boy¦..
Then, the interview continues, with, on the one side an 
anthropomorphization of the robot; and on the other a recognition 
of its machinic being:
˜Both the mother and the child do not follow the manual.™ For 
example, when I give the command, ˜4-1™ with the performance 
mode, Gray follows the command once. But on the second time, 
Gray does whatever he wants. I think this is funny. ¦ Usually 
Gray barks once then does a pee on the first try. On the second try, 
Gray again does whatever he feels like. ¦ When I show him the 
sound commander and say, ˜go to sleep,™ Gray was shaking his 
head as if saying, ˜No, No™. Again it ws quite cute. Because Gray 
hated it so much, I hid the sound commander under a cushion. 
[italics mine.] ¦One of the good things about having AIBO. It 
will not get sick and die. Especially, it will not die¦I really feel 
this is great. ¦ It will never feel pain since he is a robot. Beside 
that, he is similar with living creatures. ¦However, just as the 
internet has been used in a different way from the one that the 
developers wished, there will be people who will misuse robots. I 
don™t want it to happen since a robot is such a cute creature. [Aibo 
Town Magazine ]
This admixture of machine-like/animal-like responses is, in one 
sense, appropriate. SONY did not attempt to make a ˜cartesian™ 
robot which could be confusing for an observer”no fur, no eyes, 
no actual liquids, etc. No one would be deceived by a cartesian 
evil genius here. AIBO is shiny, plastic, its ˜eyes™ are red lights, 
it™s ˜voice™ a series of tones. One has to ˜read through™ to get it as 
life-like. Could this AIBO be a companion species?
The above description was second hand, I now turn to my own 
experience. Although for a base price of $1500, with 
programming options more than doubling the base price, I was not 
tempted to go out and buy one, I was curious enough to go to the 
first demonstrations of the new AIBO in New York City. As with 
many toy technologies, the hype proved stronger than the 
performance. Yes, it could perform a karate chop on (repeated) 
command; it (sometimes) returned a ball; it moved much more 
slowly than any puppy; and was highly ˜confused™ by commands 
from different people. It would have been hard for me to move 
from the robot-recognition to the other side of Tetsuko™s cute 
recognition, although its ˜cuteness™ is quasi-recognizable.
The question about this cyborgian robot as a companion species is 
clearly a question which could be put to Donna Haraway. But, as 
she put it to me when I asked over email, "Ms Cayenne Pepper 
and Roland Dog [dogs in Haraway™s house] were not impressed. 
Smelled wrong and was awfully literal." [email, 3/10/01] And, 
maybe the dogs are in this case the best judges.
The philosophical point is a little harder to make: could I be 
reverting to a modernist position in which I am taking AIBO aka 
Gray as simply a machine? And then, seeing Tetsuko™s response 
as a piece of romantic anthropomorphization of this machine? Or, 
worse, am I making an metaphysical judgment about the intrinsic 
nature of AIBO as simply a being of this sort? In the various 
discussions the four of us have had, this sometimes is what comes 
up. Tetsuko is making something of a hybrid description of her 
Gray: cute, with feelings, decisions, etc., but equally non-feeling, 
non-dying and robotic. The metaphysician simply wants to wipe 
out half the hybrid. But the hybrid description is in a limited 
sense, correct, if also misleading. 
But that has never been my point. It can™t be, since I am opting for 
a perspectival, situated knowledge which lacks the god's eye view 
either from overhead or into the interior. Yet, I also do not want to 
make the symmetrist™s equivalent error: simply of granting some 
kind of equality of status to the human and the non-human. One 
the one hand, we have seen this leads either to the temptation to 
˜mechanize™ the totality; or to ˜socialize™ it. There is 
simultaneously in the modernist and the symmetrist™s positions 
the temptation to a kind of reduction in one or the other direction. 
Rather, and this has been my point, an asymmetrical but 
postphenomenological relativity, gets its ˜ontology™ from the 
interrelationship of human and non-human. Here is where 
Haraway™s dogs actually have it right: they can tell by smelling 
and playing that AIBO™s responsiveness is literal and not-right. 
The cannot interact with AIBO as dog, although I doubt they are 
making a metaphysical judgment; rather they are finding that the 
quasi of the quasi-˜dog™ is forefronted in the interrelation itself.
The tendency to anthropomorphize, of course, is ancient and not 
restricted to 
quasi-human or quasi-animal technologies. Even automobiles can 
have attributed ˜personalities.™ And, the situation is further 
complicated by the role of fantasy and desire. As I have claimed 
elsewhere (TL), we sometimes have the desire to have the 
magnified powers which technologies are fantasized to 
possess”in the case of AIBO a lack of pain and an absence of 
death”but without recognizing the technological materiality 
entailed”AIBO will wear out and can break. This technofantasy 
can be detected in the Tetsuko interview as well:
Oh, I forgot about Gray™s birthday. He arrived in summer and 
since my birthday is August 9th”which is the memorial day of the 
Atomic Bomb in Nagasaki”and I have some friends who passed 
away in August and September, it might be a good idea to think 
that Gray is a reincarnation. [Aibo Town Magazine]
This last quotation casts a deeper shadow on the AIBO 
phenomenon. It is one thing to read AIBO through technofantasy, 
both desiring the powers of technology, yet wanting these to be so 
transparent that the technology disappears. Rather, in this case, 
the technology must become something else. And, here too, is an 
ancient echo: technology as Idol. To see in the artifact certain 
powers which it should not seem to possess, is to push the human-
technology relation to its ultimate extreme. Rather than 
companion species, this AIBO becomes a quasi-deity, a move 
which I would tend to resist with an iconoclast™s skepticism. 
I will end on this highly ambiguous note, recognizing that if our 
social situatedness is ˜non-innocent™ as Haraway claims, and that 
technologies are ˜non-neutral™ as I claim, then perhaps precisely 
what AIBO does not have, pain and death, gets transformed into a 
sort of machinic vision of the immortality which technofantasies 
can stimulate. 
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